I recently received a piece of print-spam from Blockbuster. They were pushing the latest releases, their “club” program and some coupons, etc. But, tucked in amongst the promo bits was a section on “Entertainment for the whole family”, where they proclaimed their support for the various media ratings systems. Nice.

Blockbuster page scan

They even have a trademark on “Youth Restricted Viewing” policy. Nice.

As an interesting aside, I heard from an inside source that of the retailers who actually have a formal ratings policy, the degree of enforcement at the point-of-sale is in the 50% range. Nice. But, that aspect was never reported on. Not nice.