I popped down to DC last week for a photo shoot with Associations Now, a magazine for association leaders. I wrote an article on all of my radical approaches to running the IGDA, and they wanted to do a fun photo concept to compliment the article. In short, have me stand in an elevator with a bunch of stuffy status quo suits.

What I thought would be a few minutes to stand there and smile, took a full two hours. Turns out lighting an elevator is quite a challenge. By the time all was said and done, they had a good half-dozen different lighting rigs hooked up and had taken well over 200 shots.

Will be interesting to see what the end result will look like.


Plaque on the ASAE building.

 


Photographer Mark starts setting up some lighting rigs.

 


Magazine staffer, photo assistant, Mark and art director Beth Lower evaluate the initial results.

 


Stuffy suited models set up in the elevator.