It is the weekend before E3, and I’m NOT on a flight down to Los Angeles. This will be the first time since 1997 that I don’t attend the big show.

This largely has to do with the format change: from the all-in-one game biz mecca, to the much more scaled down showcase for publishers.

I went last year to Santa Monica, and had a tough time squeezing value out of the new format. Admittedly, being a non-profit association executive, I’m not exactly part of the target market. But, therein lies the beauty of the old “big” approach. which enabled all kinds of symbiotic stuff to evolve…

Not saying big is necessarily better, but big is different.