I hope that industry critics weren’t watching G4’s G-Phoria awards last week, cuz they’d have a lot to be hot and bothered about (they even managed to get a few Hot Coffee jokes).

Commentary on the awards themselves aside, the most noticeable aspect of G-Phoria was the infusion of hot chicks and porn stars. B-list celebs and hot chicks way outnumbered actual game developers and industry folks. That said, to Jenna Haze’s credit, she did say she was a big gamer having played various Final Fantasy games and an obsession with Tiger Woods Golf…

It wasn’t until the post-awards “crashing the awards” show that we got to see some developers being interviewed, etc. While it is fun, to some extent, to see this attempt at bringing games into the mainstream, listening to various “famous people” proclaim their love for games and such, it all seemed a bit awkward and forced.

Doesn’t the industry itself deserve a little mainstream respect?

In related news, the IGDA has just announced the launch of the Sex SIG. I have no doubt the booth babes and hot award chicks will be part of the discussion… In further related news, G4 will be running a special on sex in games on August 23rd.